Case Study: Choice Literacy Workshops

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The challengechoicelit-screenshot

Choice Literacy is a nationally-respected organization providing literacy training materials and resources for K-12 educators. When they wanted to simplify and streamline their workshop registration process and increase registrations, they turned to RainStorm to build them a customized registration website backed by a powerful management tool.

The solution

Using a design provided by Choice Literacy, RainStorm built out the website and installed SiteTurbine, custom web-based software for registration and site management. Using SiteTurbine, Choice Literacy staff can create course descriptions, publish PDF forms, and then immediately accept online registrations with integrated credit card processing.

The results

In 8 months since launch, the site boasts a higher-than-industry average conversion rate and continues to do brisk business. Choice Literacy owner Brenda Power comments on the return on investment of the site: “Thanks again for all your hard work on the new website. It has already paid for itself a couple of times over!”

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